The owners of Fitness54, J.D. and Varner Holmes, started in the health club business in 1989 with a facility called Club Peachtree Fitness Center. It was a small place in 3600 square feet of a strip mall, but it ourgrew that location very quickly; and by 1993 J.D. and Varner had built a brand new 20,000 square-foot building, complete with swimming pool and racquetball courts.
One of the reasons for their meteoric success was that Club Peachtree introduced then-novel “Pay-by-the-Month” memberships to Fayette County, thus protecting the members from losing money should the gym close.
They also personally made sure Club Peachtree was a clean, well-equipped facility, with friendly, helpful staff. J.D. and Varner will see that Fitness54 members enjoy these same fundamental promises. And they are innovating again with their low-price, no-commitment memberships in a newly-remodeled facility.
FITNESS 54 * 1964 Highway 54 * Peachtree City * 770-487-5454
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